WHO WE ARE
ALDEBARAN IS THE BRIGHTEST STAR IN THE CONSTELLATION TAURUS AND IS KNOWN AS THE BULL’S RIGHT EYE.
ALDEBARAN MEANS ”THAT WHICH IS FOLLOWED”, BEING A REFERENCE AND A GUIDE, LIKE THE STARS FOR SAILORS.
COMMUNICATION AND PUBLIC RELATIONS
We value the relationship with media and opinion leaders, as essential to the development of our goals. With them, we organize, carry out and follow up on all media activities, such as: interviews, press conferences, and goodwill meetings, among others.
Aldebarán Comunicación finds forums and opportunities to achieve major positioning for our clients and their brands. We also create content to impact different audiences through: newsletters, media alerts, case studies, bylined articles, online strategies, internal communication and social responsibility campaigns.
We approach strategic partners, entities, and influencers to achieve win / win relationships.
EVENT PRODUCTION AND ORGANIZATION
Aldebarán develops and produces launch events, press conferences, seminars, shootings, and media trainings; by selecting the best venue and concept to make them happen.
We demand of ourselves complete and special care of all event details, given the potential in them to create an impression and we trust that a warm humane approach always makes the difference.
Our goal is to be the very best of hosts. This is why we strive to create memorable experiences, so our events can become a positive conversational topic, achieving media impact and major convening power.
SOCIAL MEDIA MANAGEMENT
We develop and roll out effective strategies for social media, in order to create specialized communication channels between brands and their costumers. Aldebarán understands that strengthening the relationship with your most important audiences, is a must to achieve a range of communication and marketing objectives.
As each brand is different, we analyze the context and identify the best personality to communicate it, creating valuable content for each social network to achieve the best possible impact. We also promote the participation and interaction with users to work as a multi-channel customer service that can connect with their needs.
By measuring and evaluating our results, we adjust the strategies to grow constantly, and to get an adequate return of investment, with effective advertising campaigns.
ALDEBARÁN IS A DOUBLE STAR ASSOCIATION; UNDER THIS PRINCIPLE THE AGENCY SEEKS TO CREATE A RELATION WITH IT’S CUSTOMERS.
A FEW WHO HAVE PUT THEIR TRUST IN US
You may find a hexagon in our logo. It represents: structure, order and permanence. A hexagonal knot is stronger than any other, and symbolizes unity and protection.
Aldebaran’s star is a binary system composed of 2 stars (6x2). 12 is the solar number par excellence as well as the symbol of cosmic order and perfection.
The ancient rune, Algiz, has been incorporated. It symbolizes gratitude and defense, as it’s a rune of virtue, awareness, and knowledge. Its shape evokes support for big structures.
We are an agency that thinks big, offering a personalized, professional and humane service, working to promote our customer’s business.
Innovating and learning from our surroundings is a daily practice, as we know that what works today may not work tomorrow.
At Aldebarán, we think that, that what we live stays with us; this is why we rescue the value of experience to position and spread our client’s messages.
We listen to what is being said or not about our clients. In doing so, we identify different audiences to develop costumed strategies.
The most important thing is not that we love our customers, but that they love us for what they get from us.
We strengthen ourselves with our client’s accomplishments. When we share ideals and goals with them, we could say: My agency is yours too!
T. + 52 (55) 6390 3353 I 6390 3354